The Big Picture: Celebrate Impact

A guest post by Mark Miller

Why don’t we celebrate more? Because many of our organizations are led by Type A leaders who see this as a waste of time? Because we are short-staffed? Could it be our short-sightedness? Maybe it’s because we, as leaders, fail to understand the impact celebration can have on our people, our culture, and our performance. I would guess our shortcomings in this area could be a combination of these things.

I don’t think it’s worth the word count to belabour the problem. However, I do want to share my concern… our neglect in this arena has unintended consequences. When we fail to Celebrate Impact as it relates to our vision, we undervalue the vision itself. I’m not sure why we miss this so often as leaders.

What I am sure about is the impact of celebration. When leaders make time to celebrate, value is communicated – both of the accomplishment and the people. Celebration affirms achievement and validates effort. It can also help make the intangible tangible – an abstract goal becomes a concrete accomplishment; the trigger for this transformation… a celebration!

Top Talent wants to make a difference. When we Celebrate Impact, we communicate with them and the entire team: Your effort matters.

When leaders understand their unique position to empower, encourage, and resource their people toward a ‘bigger why’ the vision can be elevated and future results inspired.

One of the most powerful ways to celebrate impact is to share real stories of real people. Studies reveal that when workers understand their labour is connected to making someone’s life better, they are more likely to be engaged and give greater effort. When stories are constantly told and impact becomes a part of the expectation, the vision grows.

Your vision cannot only become a tremendous source of pride and motivation for your people, it can help draw potential like-minded employees to your organization. If you want to attract Top Talent, make it the norm to Celebrate Impact.


About Mark Miller

 Mark Miller began his Chick-fil-A career working as an hourly team member in 1977. In 1978, he joined the corporate staff working in the warehouse and mailroom. Since that time, Mark has steadily increased his value at Chick-fil-A and has provided leadership for Corporate Communications, Field Operations, and Quality and Customer Satisfaction.

Today, he serves as the Vice President of High-Performance Leadership. During his time with Chick-fil-A, annual sales have grown to over $9 billion. The company now has more than 2,300 restaurants in 47 states and the District of Columbia.

When not working to sell more chicken, Mark is actively encouraging and equipping leaders around the world. He has taught at numerous international organizations over the years on topics including leadership, creativity, team building, and more.

Mark began writing about a decade ago. He teamed up with Ken Blanchard, co-author of The One Minute Manager, to write The Secret: What Great Leaders Know and Do (2007). More recently, he released Chess Not Checkers (2015), and Leaders Made Here (2017). His latest is Talent Magnet: How to Attract and Keep the Best People (February 2018). Today, over 1 million copies of Mark’s books are in print in more than two dozen languages.

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