What The Hell is Wrong with… Mission and Vision Statements?

See on Scoop.itLeadership Fundamentals

Let’s face it; most company mission and vision statements are horrendously bad. They are wordsmithed to the max in long-drawn meetings where in the end everyone is so tired that they sign up to

John Thurlbeck, FCMI FRSA‘s insight:

Being clear about vision and mission or purpose and ambition, as Bernard Marr describes them, are two of the key fundamentals for any leader!

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