Six ways of influencing behaviour change

See on Scoop.itLeadership Fundamentals

Much human behaviour is habitual. However, when external conditions change – for example as we seek to address emerging sustainability issues around all sorts of sectors (in transport, energy, biod…

John Thurlbeck, FCMI FRSA‘s insight:

Some interesting insights by Dr Will Allen on Robert Cialdini’s book, Influence – The Psychology of Persuasion. As any great leader will tell you it’s not about power … it really is about influence!


I’m still a big fan of four styles of influencing ~ telling, selling, participating and empowering! How about you?

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